In today's generation, people have less time to move around and inquire, get info, since physical presence and distance does matters in busy day's schedule.
So one has to set up a storefront online by designing a website, which is interactive and answers basic questions a visitor might ask.

Let's take an example that you are selling apparels for both men's and women's.
- Create a website, showcasing all possible designs and categories your product might have.
- A list of FAQs you came across in your way of doing traditional business related to your products or services.
- A site map navigating to each and every detail of the web site.
- A secure link to get initial advance payment at the time of booking of an order.
- List out your product policy clear for the user to have transparency and build confidence in him.
- Use small images in form of the thumbnails to have a preview of the actual product, this creates curiosity to know more of the product you are trying to sell.
- labeling should be simple and strong to grab attention of the visitors.
- Limit us of dynamic html by avoiding JavaScript and flash based things.