Tuesday, February 13, 2007

Seminar in Pune

Recently, I was part of SEO Seminar held in Pune, it was a seminar cum crash course on doing SEO (Search Engine Optimisation). Today one might have a great looking website with lot of Flash, cool graphics and a lot of colors and other cool JavaScript on it. But the question is Whether people are able to find these kinds of websites? Recently flash has become important aspect of rich media on the net, but it has its own advantages and disadvantages in terms of implementation, I am not going to discuss in this blog.

Ash Nallwalla was here from Australia to conduct a fast track 8 hours course on SEO best practices seminar. The seminar started with a lot of enthusiasm, as it was 1st of its kind in India as far SEO goes, which is surrounded by lots of myths over the period of time. Technical and Management people were keen to understand the advantages of implementing right SEO on Client and their own websites. I am sure people must have heard about Google Sandbox a lot in the SEO forums, what I got to learn is, it is nothing but a derived name to certain process of Google filtration of website indexing and listing.

The Seminar was interactive enough to come up with doubts and questions one might have based on the current ranking and listing problems with their websites. Ash Nallawalla demonstrated detailed Step by Step approach to achieve SEO to static or dynamic websites.
However, he also insisted on not to use SEO techniques to cheat search engines like white text on white background, Page Cloaking, Link Farms, etc.

Labels: